About Us

Motortronics™ is one of the world’s original industrial manufacturers specializing in the manufacture of and sales of Industrial Electronic Heating Controls, Solid-State AC Motor Controls and Motor Protection Products. Motortronics™ has shipped millions of Solid-State Starters and Controllers to industrial companies around the world, With over 44 years of experience we have amassed more real-world experience than any other manufacturer in this business.

Founded in 1982, Motortronics™ was born out of innovation. After the acquisition of Fairford Electronics in 2018, we became the first company in the world to produce a Digital 3-Phase Energy Saving Soft Starters and the first to incorporate AI in our Soft Starters. There will be more firsts, as Motortronics™ mission is to continue to focus on innovation.

Motortronics™ broad experience has attracted major multinational automation companies to collaborate with them on their Custom Soft Starter Solutions for projects, in water, wastewater, oil, gas, mining, HVAC, refrigeration, marine and manufacturing. Our design and engineering teams can create a quality product to meet your needs.

As one of only ‘true’ manufacturers of Medium Voltage Solid State Starters in the world, Motortronics’ products are an integral part of our brand label partner’s packages. Brand label partners, ABB, Eaton, GE, Siemens, Schneider Electric, Powell, Yaskawa, and Toshiba are key players in the industrial sector. Our strong engineering capabilities, manufacturing excellence, and quality control have provided the foundation for the long-term and successful relationships we have with all our customers. Our customers have come to rely on Motortronics™ for dependable solutions to their motor starting needs.

Our headquarters are in Clearwater, Florida with additional facilities in the British West Indies, the UK, South Korea, the Far East. As a global company, we can offer 24-hour live world-wide service and technical support as well as startup services in all locations, so no matter where your customer is located, day or night, we have you covered.