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Latest News

Company announcements, awards, and industry updates from Motortronics™.

Press Release • June 12, 2026

Motortronics™ Launches New Website, Introduces VMX S.A.F.E PLUS SERIES, and Enhances Customer Value

Motortronics™ is proud to announce the launch of its brand-new website, www.motortronics.com, delivering a faster, more intuitive experience that makes it easier to explore products, access technical resources, and connect with our global team. The new platform reflects our commitment to innovation not just in our technology, but in how we support our customers.

At the same time, the company is excited to introduce the new VMX S.A.F.E PLUS SERIES (Safer Access for Electricians) series, setting a new benchmark for safety in low-voltage motor control. Engineered to allow service engineers and electricians to work safely with minimum PPE, the VMX S.A.F.E PLUS simplifies maintenance while significantly improving on-site safety.

Covering 208–575 VAC and 40–1000 HP, and compliant with UL 508 and IEC 60947, the VMX S.A.F.E PLUS is designed for demanding applications. Key features include no dangerous output voltage when switched off, an interlocked breaker and in-line isolation contactor for safe access, and advanced motor protection with true thermal modeling. Integrated touchscreen diagnostics and digital metering provide clear, real-time insight, making operation and troubleshooting faster and more intuitive.

Alongside this new release, Motortronics™ continues to offer a comprehensive range of Low and Medium Voltage Soft Starters and motor protection solutions designed to perform reliably across a wide variety of industries and applications.

Motortronics™ stands alone as the only company in the world offering product ranges aligned with ANSI, NEMA, and IEC standards. These unique offerings, through the VMX-Synergy ranges, enable customers to standardize globally without compromising performance or compliance. To further support this global position, Motortronics™ ensures the VMX-Synergy Series remains highly competitive in the market while maintaining the high quality and reliability customers expect.

Jim Mitchell, President of Motortronics™, commented:

"We’re proud to offer one of the most comprehensive ranges of motor control solutions in the industry, engineered to perform reliably in even the most complex and demanding environments. By combining innovation, global standard compliance, and competitive pricing, we’re giving our customers the flexibility, confidence, and long-term value they need to succeed."

With the launch of the new website, the introduction of the VMX S.A.F.E PLUS, and improved pricing across key product lines, Motortronics™ continues to lead the way in safe, smart, and globally compliant motor control solutions.

Visit www.motortronics.com today to explore the new platform and discover how Motortronics™ can support your next project.

Award • September 2021

Motortronics™ Named 2021 EXIM Exporter of the Year

Motortronics™, a small-business manufacturer based in Clearwater, Florida, has been named an Exporter of the Year by the Export-Import Bank of the United States (EXIM). The company was awarded at EXIM's 2021 Annual Conference held virtually September 21–23.

"I am honored to recognize Motortronics™ for its outstanding contributions to fulfilling EXIM's mission of supporting American jobs by facilitating U.S. exports." — Tamara Maxwell, EXIM Acting Senior Vice President of Small Business

Motortronics™ has used EXIM's export credit insurance and working capital programs to support its international sales since 2007. The company ships to buyers in more than two dozen countries and serves essential markets including fresh water, waste-water, oil, gas, semiconductor, HVAC, and refrigeration.

Approximately 90 percent of EXIM's authorizations directly support small businesses. Motortronics™ was recognized for its exceptional contribution to U.S. exports and job creation through global manufacturing partnerships.

Expansion

New Location in Dubai / Middle East & Africa

Motortronics™ is pleased to announce the opening of Motortronics™ MEA in Dubai. We look forward to working with our existing and new customers throughout the Middle East and Africa region. Please contact our Dubai office for sales and technical support inquiries in this region.

Contact Dubai Office
Government Recognition

EXIM Chairman Visits Motortronics

Chairman Reed of the EXIM Export-Import Bank visited Motortronics™ at its Clearwater, Florida headquarters to recognize the company's success as a leading US exporter and the significant impact of its global manufacturing and export programs.

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